The Haven of Content Mock up for a promotional booklet for Smart Brothers Limited, house furnishing retailer
not given no date c1930 - 1935[?]
24pp Paper wrappers 250x220 stapled. Cover design has hand drawn and painted detached suburban house with hand written title "The Haven of Content" below it. Internally there are a series of mock ups some with loosely inserted typed texts present. The typed texts includes the proposed introductory text for the brochure. Each page has a paste down of an interior room in suburban settings, some bungalows, some houses. Rather traditional images in style for furnishings, floor coverings and room arrangements. Lots of women in cloche hats are illustrated. Intriguing piece of ephemera indicating how such promotional booklets for inter-war suburban housing were produced to encourage buyers to purchase new furnishings. First page reproduces a song entitled "The Haven of Content" by C Beaupré. Cleverly creates an image of good lifestyles. Blank pages for price lists suggest that these would be provided alongside the slightly romanticised views of suburban living projected by the booklet design.