The Guiness Legends and other Verses by Guinness Illustrated by…

The Guiness Legends and other Verses by Guinness Illustrated by J. Gilroy Arthur Guinness, Son and Company < >
The history of the Guinness Doctors' Books are that Bensons, the advertising agency acting on behalf of Guinness at the time, actively sought testimonials from doctors to substantiate and give credibility to the "Guinness Is Good For You" proposition. Thousands were happy to oblige. As a means of encouraging the relationship and fostering goodwill, the agency hit upon the idea of producing collectable, limited-edition soft-back booklets which were sent out to doctors each Christmas from 1933 until 1939; the practice was revived after the war in 1950 and continued until 1966. The themed, lavishly illustrated books, notable for their whimsical charm and overt literary parody, contained many lateral - and often ingenious - references to Guinness, both visual and verbal.

The Guiness Legends and other Verses

Dublin, Arthur Guinness, Son & Co 1934

Guinness Illustrated by J. Gilroy. 24pp colour illustrations throughout the text, a collection of parodies and imitations of common rhymes advertising Guinness. Paper wrappers a little dusty else good copy. End page is a an instruction and illustration of how to play skittles.

Stock ID: 21319
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