Point-of-sale symposium published as a contribution to progress in display
London Léon Goodman Displays Limited No date. c1953-54
120pp, 53 plates. Designed and printed by Charles Rosner Associates and printed at the Curwen Press. Black cloth boards with abstract colour illustration to front board. Glassine wrapper overprinted with white lettering. Cover design by Harry Sheldon. Black end papers. Illustrated frontispiece which is a black and white photo. Series of contributions on aspects of selling and advertising. The book was produced in association with a symposium of the same name. Glassine wrapper a little woorn at edges and cloth similarly has a bit of shelf wear else a very good copy. Written specifically on the design of point of sale advertising and how to make it successful.