New York Harper & Row Publishers 1967

203pp catalogue of traditional Japanese packaging with dramatic b/w and colour photogravure images throughout. 222 numbers, all illustrated with brief commentary. Cloth-backed white laminated boards with embossed design, vg indeed. D/w in vg condition, with protective glassine. This influential meditation on traditional packaging aimed to inspire American designers faced with mass production and corporate identity to consider natural materials, functionality and beauty. The ingenious objects are photographed in stunning detail by Michkazu Saki. A lovely piece of book production, very hard to find in this condition. First American edition.